Privacy Policy
Last updated: December 2025
Your privacy matters to us. Learn how we collect, use, and protect your information when you use our AI-powered profitability optimization services.
Our Privacy Commitment
ProfitROI is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). We treat your business and financial information with the highest level of care and confidentiality.
No Data Selling
We never sell your personal or business information to third parties.
Encrypted & Secure
All data is encrypted in transit and at rest. Read-only connections only.
Your Control
Access, correct, or delete your data anytime. Revoke access instantly.
About Us
ProfitROI is an AI-powered profitability optimization service operated by:
Company Name
QuestFeed Pty Ltd
ABN
58 632 013 855
Entity Type
Australian Private Company
Location
Queensland, Australia
Information We Collect
Information You Provide
Contact Information
Name, email, phone number, company name
Business Details
Industry, company size, revenue range
Account Credentials
Login information (OAuth tokens - we never store passwords)
Payment Information
Processed securely by our payment provider
Financial Data We Access (With Your Permission)
Transaction Data
Income, expenses, and cash flow (read-only)
Accounting Data
From connected software like QuickBooks, Xero
Payroll Data
Labor costs and scheduling (if connected)
Vendor/Expense Data
Subscription and recurring costs
Read-Only Access: We use read-only connections wherever possible. We never modify your financial data, make transactions, or store your banking credentials.
How We Use Your Information
Conduct profit audits and identify savings opportunities
Power AI agents that monitor and optimize your business
Generate actionable reports and recommendations
Communicate about your account and services
Improve our AI models and services (using anonymized data)
Comply with legal obligations
What We Do NOT Do
We will NEVER:
Sell your personal or financial information to third parties
Share your financial data with competitors
Store your banking credentials or passwords
Make transactions or modify your financial accounts
Use your information for advertising without consent
Data Security
All data encrypted in transit (TLS/SSL) and at rest (AES-256)
We use OAuth for connections - we never see or store passwords
Enterprise-grade cloud hosting with regular security audits
Procedures to respond to and notify about any breaches
Data Retention
We retain personal information only for as long as necessary:
| Information Type | Retention Period |
|---|---|
| Audit reports | Duration of subscription + 12 months |
| Contact information | Duration of service + 2 years |
| Financial connection data | Until you revoke access |
| Legal/compliance records | 7 years (as required by law) |
Your Rights
Under Australian Privacy Principles, you have the right to:
Access
Request access to your personal information
Correction
Request correction of inaccurate information
Deletion
Request deletion of your personal information
Revoke Access
Disconnect data sources and revoke access instantly
How to Exercise Your Rights
To exercise any of these rights, contact us at:
privacy@profitroi.comWe will respond within 30 days.
Contact Our Privacy Team
For questions about this Privacy Policy or our privacy practices:
QuestFeed Pty Ltd
Document Version: 1.0 | Effective: December 2025